Exclusive interview with CEO& Founder of 4dshades Jenssy Benzant

 Jenssy is a proud afro-latina mother and entrepreneur, originally from the Dominican Republic. She has a passion for tech and fashion. Currently works in the tech industry as a senior cloud engineer and is a founder of 4dshades. 

Jenssy created 4dshades brand out of her desire to be an entrepreneur and create something within the fashion industry. She got the idea for the brand when she was looking for sunglasses that she could wear for different occasions and that were durable. When she found a pair she liked, they were way too expensive. Through online research and contacting manufacturers she soon found out that that the usual markup was more in the brand than the actual production; this led to her  decision to create something for the market that would have realistic pricing and offer stylish quality sunglasses at a fraction of high-end retail pricing. 

The newest collection, Lavish  offers classic shapes with a modern twist and feel. The combination of stainless steel and acetate gives a unique and stylish look that is bold and versatile. The quality of 4DShades starts with the lens,CR-39 lenses offer UV protection, ensuring your eyes are not damaged by the sun. 4DShades frames use stainless steel for the metal for durability and a high-quality acetate which is light, durable, and hypoallergenic. We met Jenssy to ask everything you wanted to know about the 4DShades sunglasses!

S!: Hi, Jenssy! How are you today?
JB: I am great! Excited to be talking with you.


S!: So, how has your journey as an entrepreneur so far?
JB: The journey so far has been illuminating and challenging at the same time. Learning how to create sunglasses and about the quality of materials needed, distribution and logistics has been a great experience with its handful of challenges along the way.  


S!: We are so happy to have you here! Since sun becomes more and more aggressive, sunglasses are a must have for every woman nowadays! 4dshades look so stylish and amazing! Can you tell us how did you manage to create these styles? Who is the designer?
JB: I am proud to say I am the designer, the designs are based on my own aesthetics and are very influenced by the New York city look which is bold and confident. I also  wanted with this collection to accentuate the eyebrows which most sunglasses tend to cover up


S!: Not only style they offer, the lenses you use are also high end. Like CR-39 lenses that are used by expensive brands. So how did you achieve such affordable pricing for your product?
JB: I grew up in an entrepreneurial family so I learned negotiating skills at an early age. Using these skills I have been able to negotiate lower rates with manufacturers. We also don't spend a lot of money on marketing which is a cost saving I can pass to the consumer.   

S!: LAVISH TRAPEZOID, one of the most awaited models is available for pre-order. When do you expect the launch?
JB: We are very excited to have the collection available in october.


S!: What is your best tip for those who want to become an entrepreneur?
JB: Just do it! 


S!: What is your biggest dream right now?
JB: To see a famous celebrity like Beyonce wear a pair of 4DShades.


S!: What is your motivational quote of the day?
JB: Some people wake up everyday to see what happens, some wake up to make things happen.


Get your pair of quality sunglasses at 4dshades.com